Seminar ProgramFor reference, information from the previous seminar, HCJ2026, is posted here.

Hospitality Design SeminarFor your reference, we have posted information about the previous HCJ2026 seminar.

Venue

Hospitality Design Seminar Venue (West Hall 1)

Capacity

180 people

10:3010:50

The science of scent safety for hotels of choice - Next-generation branding strategy -

Promo Tools Sales Department Manager, Branding Consultant Kunio Shiga (Language: Japanese)

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Of the five senses, scent has the greatest direct impact on memory, making it the key to dramatically increasing a hotel's brand value. This seminar will use success stories from major airlines and luxury hotels to explain the essential considerations of scent safety, and next-generation branding methods to maximize customer experience (CX). Take home the latest knowledge on how to use scent to become a hotel of choice.

11:2012:00

InterContinental Hotel Sapporo "Maison des saisons"
-A four-season residence that combines natural beauty with urban sophistication-

Nikken Sekkei Design & Supervision Division / Space Design Group / Design Director Yoshihiro Yamamoto (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
IHG (InterContinental Hotels Group) luxury flagship brand, InterContinental, has opened in Sapporo, Hokkaido.
We will introduce a "design session" that combines the philosophy of a brand that operates on a global stage with the unique charm of Sapporo.

12:3012:50

Proposals to specifically reduce construction costs (investment amounts) for commercial facilities (hotels, inns, restaurants, etc.)

A.D.A. Representative Director Takao Iwata (Language: Japanese)

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In order to reduce construction costs (investment amount) for new construction and renovation work, ADA will: 1) reduce the procurement costs of building materials, furniture, lighting, fixtures, etc.; 2) hold down construction costs; 3) not leave it up to the designer or construction company; etc. In this way, ADA will realize the lowest possible cost for new construction and renovation of hotels, inns, wedding halls, restaurants, hospitals, elderly care facilities, commercial facilities, etc.

13:2014:00

Gero Hot Springs Tourism Association Productivity Improvement Initiative - Introducing Toyota Kaizen Methods to Gero -

Gero Onsen Tourism Association President Yasuhiro Taki (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
This presentation will focus on the changes and efforts that the Gero Onsen Tourism Association (Gero Onsen Tourism Association), which has been selected as a pioneering DMO, has made up to the present day, and will also cover productivity improvement, local community involvement, and public-private partnerships.

14:3015:10

Creative revival of Noto, pioneered by Ate forestry and Noto cypress - A new form of revival that connects the forest and the town

Architect / Specially Appointed Professor & Professor Emeritus, The University of Tokyo / Representative Director, more trees Kengo Kuma Noto Forest Cooperative Association Representative Director & President Junichiro Kamei Ishikawa Prefecture Lumber Industry Promotion Association Director Takaaki Furuya (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
We will talk with Kengo Kuma, representative director of more trees (Noto Hiba Supporter), an association that is launching a new initiative, about the future of Noto's creative reconstruction, which makes use of the Noto Peninsula's unique regional resource, "Ate Forestry/Noto Hiba," which is the prefectural tree of Ishikawa Prefecture and a forestry heritage site (selected by the Japanese Forest Society).

15:4016:20

Noto's current and future reconstruction efforts

Noto Public-Private Partnership Reconstruction Center / Regional Collaboration Officer Takuya Sugimoto Circular Cotton Factory Representative / President, Noto Hito College Chieko Watanabe (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

10:3010:50

Not just replacing the unit bath! Renovating your bathroom without destroying it

Bus System Design Institute Special Demand Sales Section / Section Manager Daijiro Fujita (Language: Japanese)

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The bathroom is an important factor in a hotel's reputation, and it needs to be kept clean to ensure guests are happy with their stay.
However, with the recent rise in the cost of construction materials becoming a serious problem, it is important to keep hotel construction costs down as much as possible.
In this lecture, a bathroom specialist with a track record of building 3,000 hotel rooms annually will teach you how to carry out cost-effective [eco-bath renovations - bathroom renovations]!

11:2012:00

Espacio Nagoya Castle "Art Museum Hotel"
-Beyond luxury: multiplicative design aesthetics-

Nikken Sekkei Design Group / Director Toyoichiro Suzuki Nikken Sekkei Space Design Group / Design Director Kohei Hashiguchi (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
A luxury hotel with a direct view of Nagoya Castle has opened.
While inheriting the legacy of a hotel that has been beloved by the local community for many years, we have created an elegant space that combines elegance and formality in Japanese style with a fusion of other cultures.
We will introduce designs that combine architecture, interior design, and art.

12:3012:50

Eliminate labor shortages! Increase customer satisfaction! State-of-the-art hotel laundry

wash-plus Representative Director Kentaro Takanashi (Language: Japanese)

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Hotel laundries come standard with cashless payment, multilingual displays, and an online operation management system.
Use the power of digital transformation to reduce the manpower required to handle laundry complaints, which tend to be concentrated at night!
Allergen-free "detergent-free laundry" increases customer satisfaction!
We also offer an introductory plan that makes it even easier to get started!
We'll introduce you to the fascinating details of cutting-edge hotel laundries.

13:2014:00

KX-FOREST KARUIZAWA Kashima Karuizawa Izuminosato Resort - A new resort realized through Kashima's comprehensive strength -

Kajima Corporation Architectural Design Headquarters / Architectural Design Management Group Tomoyuki Sasaki (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
A resort facility by Kajima Corporation has been completed in Karuizawa Izuminosato, an area rich in nature.
The existing natural environment is preserved and utilized as much as possible, and the time spent in a high-quality resort-like space nestled in a quiet forest provides an experience that cannot be found in the city.

14:3015:10

Hilton Kyoto Kyoto SYNAPSE - A hotel experience that connects guests with the diverse charms of Kyoto -

Tokyo Tatemono Hotel Business Division / Business Group Shinya Ogawa Takenaka Corporation Design Department Yuki Adachi Yukio Hashimoto Design Studio Mariko Tateda / Yoshimi Sakakibara (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
This is the first hotel in Kyoto for Hilton Hotels & Resorts, Hilton's flagship brand. We will introduce the facility planning and design of the hotel, which is being developed based on the concept of "Kyoto SYNAPSE," which connects guests with the various charms of Kyoto, such as history and modernity, tradition and innovation.

15:4016:20

Caption by HYATT Kabutocho Tokyo - Urban lifestyle hotel with a wooden hybrid structure -

Mitsubishi Jisho Sekkei Architectural Design Department 4 Kayo Nitta (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
A 12-story urban lifestyle hotel with a wooden hybrid structure.
We will introduce a method that uses a versatile wooden structure without using special techniques or calculations to create a space where you can feel the texture of wood.

10:3010:50

Accelerating the "Design → RFQ Preparation" Process with AI: Optimizing Custom Furniture Quotation Preparation in Practice

Global Citizen Hub CEO Kouzuhan (Language: Japanese)

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Through collaboration with GCH, we have achieved efficiency and quality improvements in the procurement of custom furniture.
Our proprietary AI "Smart RFQ" organizes complex specifications and simplifies and standardizes the quotation request process.
Eliminate unnecessary confirmation work and make procurement smoother and faster.
Smart RFQ can also be provided to customers. In this seminar, we will introduce in detail how it works and the benefits of its implementation.

11:2012:00

Transition to a well-being decarbonized society

Utsunomiya University Faculty of International Studies Professor Wakana Takahashi (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
In Sweden, a social transition is underway that integrates decarbonization, nature-positive and circular economy.
Through examples from Malmö and Helsingborg, we will introduce the cutting edge of "well-being transitions" based on the coexistence of people and nature.

12:3012:50

~Sustainability x Social Good x Circular Design~
Plant-based tableware "Paplus" shows a new way of "responsible consumption and production"

Camino Director Masahiko Kagimoto (Language: Japanese)

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As the number of products claiming to be environmentally friendly increases, what does it really mean to be "good"? Through the development example of "Paplus," tableware made from plant-derived materials, we will share perspectives on putting "responsible consumption and production" into practice, from material selection to recycling after use. We will also consider the next steps that hotels and restaurants should take.

13:2014:00

Patina Osaka showcases the design of an urban luxury hotel - Weaving together the memories of Osaka Castle and Naniwa Palace to create new value for the city -

NTT Urban Development Director / Head of Hotel & Hospitality Business Headquarters Nobuhisa Hoshi (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
Patina Osaka is a brand operated by the Capella Hotel Group, and opened in May 2025 as the first of its kind in Japan. Surrounded by historical remains and offering a panoramic view of central Osaka, the hotel is dotted with design elements throughout the building that evoke a sense of connection to the surrounding area.

14:3015:10

Rosewood Miyakojima - Aiming to be an ultra-luxury hotel in harmony with nature -

Mitsubishi Jisho Sekkei Global Design Office / Architectural Design Department 4 Taku Kozutsumi (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
This is an ultra-luxury resort hotel project consisting of 55 villas, marking Rosewood Hotels & Resorts' first foray into Japan.
We will explain how we are making the most of the gently undulating terrain to create a unique facility that will impress guests.

15:4016:20

JW Marriott Hotel Tokyo: A space where you can experience the "Principles of Zen" created by designers

Nikken Sekkei Design Group / Design Director Iku Kakoto Irie Miyake Architects & Engineers Planning & Design Department / Department Director Kiyoshi Kanemaru (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
W Marriott advocates "heartwarming elegance."
A hotel that interprets this concept word and incorporates it into its design has opened in the newly born town of Takanawa Gateway City.

10:3010:50

"The world's first paper toothbrush will change the hotel industry"
~The new standard desired by the next generation of guests is here~

ESTEC CSO/Director Ryo Omura (Language: Japanese)

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Addressing sustainability has become an urgent management issue in the hospitality industry, but many hotel managers are unsure of where to start.
In this seminar, we will propose a concrete first step towards sustainable management in the accommodation industry through the "world's first paper toothbrush" developed by Estec, and a new style of hotel management that is environmentally conscious and improves brand value.

11:2012:00

Sanctuary Court Nikko Japanese Modern Resort Project Introduction

Tourism Planning & Design Co., Ltd. Architectural Design Department Fumio Otani (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
Staff from Kanko Kikaku Sekkeisha, the company in charge of architectural and interior design and supervision, will introduce the members-only resort hotel "Sanctuary Court Nikko Japanese Modern Resort," scheduled to open in February 2026.

12:3012:50

LinksDeo
An amenity/novelty innovation that combines deodorizing functionality with digital content

Eighty Eight Design Representative Director / Goods Designer Koji Yoneda (Language: Japanese)

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The problem with advertising is that the advertising effect is temporary, which makes it difficult to lead people to actually take the measures. The Links Deo can be taken home as an amenity/novelty, and its advertising effect will not go out of style and will continue to last. Our patented system is also expected to lead people to actually take the measures by naturally coming into contact with it in their daily lives. We also propose it as a groundbreaking item that allows for free advertising expression and increases customer satisfaction by applying graphics that suit the customer's needs.

13:2014:00

A Supreme Hotel Created with International Super Designers / Waldorf Astoria Osaka - The Challenge of Executive Architects and Designers: Beyond Design Coordination

Nikken Sekkei Design & Supervision Division / Design Group / Design Director Seiji Hikida Nikken Sekkei Design & Supervision Division / Space Design Group / Design Director Ken Mukai (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
Waldorf Astoria Osaka is one of the world's leading five-star hotels, and is the first of its kind in Japan, combining New York tradition with Japanese aesthetics.
We unravel the five-year journey of design and coordination for this super luxury hotel, designed by Nikken Sekkei and Andre Fu.

14:3015:10

Fairmont Tokyo Residential luxury that connects with Tokyo

Shimizu Corporation Design Headquarters / Hospitality Design & Management Department / Chief Designer Sosuke Shimizu (Language: Japanese)

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[Organizer]
International Tourism Facilities Association

[Lecture summary]
The Fairmont Tokyo hotel brand, making its debut in Japan, occupies the topmost portion of BLUE FRONT SHIBAURA Tower S. This luxury hotel combines the dynamic fusion with Tokyo's urban space with the comfort of a residential setting.

*Corporate status and titles omitted